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K W R M | 44 Whippany Road | Morristown NJ, 07960 | 973-903-4430 | adepianorealtor@gmail.com | www.antoinettedepiano.com EXPERIENCE · COMMITMENT · KNOWLEDGE · CONTACTS · MARKETING EXPERTISE · INTEGRITYLISTING PRESENTATIONLISTING PRESENTATIONCopywright© 2003 Visual Marketing & Design. All rights reserved.THIS IS MY STORY AND MY COMMITMENTSELLING YOUR HOME FOR THE MOST MONEY IN THE SHORTEST PERIOD OF TIMETHIS IS MY STORY AND MY COMMITMENTSELLING YOUR HOME FOR THE MOST MONEY IN THE SHORTEST PERIOD OF TIME
T a b l e o f C o n T e n T s Meet Antoinette --------------------------------------------------------- 3 Market Share ------------------------------------------------------------- 4 Your Local Expert ------------------------------------------------------ 5 Establishing the Price -------------------------------------------------- 7 Getting Ready to List --------------------------------------------------- 8 My Marketing Strategy -------------------------------------------------- 10 The Contract ------------------------------------------------------------- 17 My Zillow Reviews -------------------------------------------------------18 Every Step of the Way --------------------------------------------------- 20Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-44302
MEET Antoinette DePiano Sales Representative Real Estate Consultant Keller Williams Realty Metropolitan 44 Whippany RoadMorristown, NJ 07960 973.539.1120/ Office 973.903.4430 / Mobile www.antoinettedepiano.com adepianorealtor@gmail.com Being a superior real estate agent requires a passion for the business, tenacity, sincerity, a talent to stay abreast of constant industry change, and a heart felt commitment to get clients’ the ideal results. The tools and skills that Antoinette has adopted are at the cutting-edge of today’s real estate world. It is here, where her 17 years of marketing and negotiating skills are put to use. Whether buying or selling, Antoinette has the savvy, hard work, and state of the art technology to get the job done right. Professional Credentials: Licensed since 2002 Member of NJ Association of Realtors Member of North Central Jersey Association of Realtors Member of Garden State Multiple Listing Service Accredited Buyer's Representative, ABRProfessional Awards: RE/MAX Platinum Club RE/MAX 100% Club RE/MAX Executive Club Circle of Excellence Gold ( 2016, 2017) Silver (2014, 2018) and Bronze (2015)Areas of Expertise: Residential Sales & Marketing, Wide Price Ranges New Homes Marketing and Sales Specialist Certified Luxury Home Specialist Condo & Townhome SpecialistPrior Business Experience and Education: Seton Hall University, South Orange, NJ Bachelor of Science in Elementary Education and Psychology– May 19923
MaRKeT sHaReWe have outpaced the market in Listings and Sales by leaps and bounds!Being a superior real estate agent requires a passion for the business, tenacity, sincerity, a talent to stay abreast of constant industry changes and a heartfelt commitment to get clients' the ideal results. The tools and skills I bring are at the cutting edge of today's real estate world. It is here, where 15 years of marketing and negotiating skills are put to use. TTHHEE PPRROOOOFF IISS IINN TTHHEE NNUUMMBBEERRSSCompetitor figures based on MLS data and internal estimates.TTHHEE PPRROOOOFF IISS IINN TTHHEE NNUUMMBBEERRSSCompetitor figures based on MLS data and internal estimates.TTHHEE PPRROOOOFF IISS IINN TTHHEE NNUUMMBBEERRSSCompetitor figures based on MLS data and internal estimates.4
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Roxbury Twp. Market News What My Clients Say About My Services Antoinee worked w/me for several years at my own pace before selling my home. She guided me through every step from preparing for sale, open houses, inspecons and closing. I never felt uninformed or alone throughout what I viewed as a stressful, complicated downsizing aer 18 years in the same home. I truly appreciated Antoinee's no nonsense, direct informave style and her references for work I needed done on the house were impeccable. I couldn't have asked for more. ~ 11/19/18 LHeddy I was lucky enough to be introduced to Antoinee by another homeowner who sold his home with her. She did a great job of deciding the best price to list my house, and also giving me ps on improvements and changes to allow the home to look its best. In a short period of me, I had 2 oers and closed quickly. Antoinee went out of her way to make sure the inspecons and closings went smoothly. I can't say enough about her, and recommend her highly. She is a consummate professional and knows the real estate market extraordinarily well. ~ 11/6/2018 Rdagli *See More Reviews at: hp://www.zillow.com/prole/DePianoHomes/ Antoinee DePiano, Sales Associate CCeellll:: 973.903.4430 ∙ Oce: 973.539.1120 adepianorealtor@gmail.com www.AntoineeDePiano.com Many thanks to my neighbors, friends, family and loyal clients for another successful year. Copyright 2019 Keller Williams Realty, Inc. KW Metropolitan 55 Madison Ave., Morristown, NJ 07960. Each oce individually owned and operated. If you have a brokerage relaon-ship with another agency, this is not intended as a solicitaon. Source: Garden State Mulple Lisng Service - All informaon deemed reliable, not guaranteed. 6
Whether buying or selling, I have the savvy, the hard work and state-of-the-art technology to get the job done right!From February 1, 2018 through January 31, 2019, Keller Williams Realty Metropolitan has been consistently Number 1 in total Listings & Sales for units and volume in Morris County. With 15 years of experience and a very active business, I come with a complete knowledge of the housing market. I stay on top of where the market has been, where it is now and where it likely to go in the future. With that knowledge and expertise, I take your home and see where it fits in the market. ESTABLISHING THE LIST PRICEHERE ARE THE FACTS:• Price and condition are the two major factors that impact the sale of your home. No amount of advertising and marketing will sell a home for more than it's worth.• Ensuring your home looks its very best for every showing, means you not only impress a potential buyer, but the agents who bring in multiple potential buyers. A home that is priced right, looks great and is easy to show will have the most activity.• Timing is everything! Your best chance of receiving the highest price for you home comes within the first 30 days on the market.• An overpriced home will not be seen. Typically a home that does not have 10 or more showings withing the first 21 days is overpriced by 10% or more.• Showings but no oers. If you have 10 or more showings but no oers, that typically means your home is at least 5% overpriced.• Pricing to meet the market shows you are motivated not desperate. The idea that "trying" at a higher price means you might actually receive a higher price is a fallacy. Overpriced listings remain on the market longer . The buyer pool moves on to new listings, while you try to catch up.• Pricing to sell oen means multiple oers where the price reflects a true value. With all the information available to buyers, most know vaule when they see it.• A price that is justied by the quality of the house, its location and how it measures up to the competition are strong negotiating tools as well.Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-44307
LISTING YOUR HOMEVisit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430Even before you are ready to list your home, consider these:1. How available will your home be for showings? Will you permit a lawn sign and a lockbox? Will you allow for Broker's Open Houses and Public Open Houses? The more accessible your home is to other realtors, the more showings and the greater the opportunity for the right buyer.2. Is your home "show-ready"? Neat, clean and tidy - of course, but there may be a few things you have not considered. Does your home possess "curb appeal"? If you have pets, where will they go during showings? How have your pets impacted the overall look and smell of your home?3. Does your home welcome a wide array of furnishings and lifestyles? Naturally, it is important to remove as many personal items as possible and de-clutter as much as you can. But you may need to go a step further. Remember, everyone's tastes are dierent so your home needs to be a blank canvas where buyers feel their furnishings and artwork will fit in nicely. 4. Repairs and renovations - how much is necessary? Some repairs and/or renovations are absolutely necessary, some are optional. The question is always, will you get back what you have invested in the sale price and/or time on the market? Major renovations, like kitchens and baths may or may not be worth the time, money and eort. As your realtor, it is my job to let you know the pluses and minuses of all you might do in your home so you can make an informed decision.5. Will your home stand up to a home inspection? It may seem early to discuss this, but when your home goes under contract, most buyers are going to want to have a home inspection. You are required to disclose any issues you know about at the start, but you will need to be prepared should a home inspection reveal any surprises. 6. Have you decided where you will go once your home is sold? Once your home enters the market, things will move quickly. Sometimes a home sells right away and sometime it may take a while. Are you prepared to move if you home sells quickly? If you have another home you want to move into, are you prepared if your home does not sell right away?8
FIRST THINGS FIRSTVisit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430Among the first things I will do as your Realtor is to arrange for professional photos to be taken. In most cases, buyers are looking online for their next home. Therefore it is important to have the best photos possible available for view. This is your best chance to make a good first impression. That could be the dierence in a buyer stopping to look and want to see more, or moving on to the next home.Below are a few tips to help make the photo shoot a success.PHOTOGRAPHY & VIDEO PREP Visual Marketing & Design | 90 e Halsey rD | suite 105 | ParsiPPany | new Jersey, 07054 | Oice: 973-845-2448 www.VMDPros.com | Support@VMDPros.comWhen shooting real estate, less is more! Keeping a home well-maintained is key when shooting your listings. A staged home is a happy home! Below is a guide to help ensure that you get the most from your photography with VMD. MAIN AREAS (Living Room/Great Room/ Dining Room and other Common Areas)• Remove personal items and family photos• Open curtains and blinds to let natural light into the home• Make sure all the lights are working• Clear coee tables • Empty wastebaskets • Vacuum carpets and/or sweep the floors• Remove children’s toys • Make sure all couch pillows are propped up and straightened• Depersonalize the home and remove as many knick-knacks as possible• Turn televisions o• Flowers are always a nice touch!• Keep the chairs straight and pushed into the eating areas (Dining Room)• Set the table for dinner (Dining Room)KITCHEN• Declutter the counters• Remove toaster ovens, microwaves (that are not built-in), and other appliances that may be on the counters• Remove floor mats and dish towels • Remove all items on the front of the refrigerator • Organize shelves• Hide soaps and dish washing utensilsBEDROOMS• Make the beds• Tidy the room• Remove personal clutter from desk spaces• Put away clothes and shoes• Arrange the pillows on the bed for decorationBATHROOMS• Remove all bathmats from the floor • Arrange the towels on the towel rack • Clear the counters and vanities of toiletries• Clean mirrors• Close toilet lids• Remove all items from the bath tub and/or showerEXTERIOR FRONT AND BACK• Remove cars from the driveway• Pick up sticks and branches from the front/back yard• Attempt to have your landscaper come and prep your property one day ahead of the photo shoot• Remove all grill and patio furniture covers• Add pillows and decorative items to your outdoor furniture• Put away children’s toys • Remove all signs from front yard• Sweep your driveway and walkways9
M y M a R K e T i n g s T R a T e g yMy marketing strategy is designed to get you the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either place an oer or help us find the right buyer. To that end, your home is given exposure for consideration by:Prospective Homebuyers, Local Real Estate Agents & InvestorsThe following steps are designed to help produce these results:1. Once we have established the right listing price and your home is staged and ready for showings, I will list your home on the local Multiple Listing Service. This will attract the attention of local real estate agents. Remember, first impressions are critical so it is imperative that your home is priced right and you are ready to show!2. You home will be included in our MLS tour, encouraging agents to view your home.3. I will place a FOR SALE sign on the property. This informs neighbors that your home is for sale and encourages them to let anyone they know, who might want to move into the neighborhood, to contact me for a showing. It also lets anyone driving by see your house is on the market and how to arrange for a showing.4. I will always follow up with all inquiries about your home with a personal call, whether it is from a realtor or a prospective buyer.5. Flyers and postcards are made available to a wide range of prospects so they can inquire about your house and encourage friends and family to do the same.6. You home is marketed through multiple websites where buyers typically begin their search. In addition to Multiple Listing Services - available to realtors, your home will be visible on Realtor.com, Zillow, Trulia & Proxio. Multiple photographs are posted to the site, along with a description and relavent marketing material.7. A professional style Brochure is placed in your home to help potential buyers who are viewing multiple properties, remember your home and its special features. 8. My E-Mail Blasts reach a wide range of contacts and top agents, highlighting your home's best features and alerting everyone when there will be an open house.9. Creating an OPEN HOUSE schedule promotes your home to interested buyers, giving them a chance to view your home in a relaxed environment where they can take their time to view without pressure. Everyone at the open house is required to sign in and I follow up with them.10. One of my important assets is my contact list of active buyers, investors and top agents. I remain in touch with these contacts letting them know about my listings and encouraging them to view the property and provide their feedback.11. I never leave you "in the dark" with regard to my eorts to market your home. I will provide you with updates detailing my marketing eorts and the feedback I receive from those who have previously viewed your home. 12. I will discuss feedback with you both positive and negative and, when necessary, I will give you my recommendations with regard to adjustments we may need to make in order to overcome repeated buyer objections. 10
Keller Williams agents strategically advertise in several publ ications. Our display advertising appears in local,regional a nd national / internat ional publications, which target specific audiences for unique or estateproperties. Yo u r sales agent will select the publications appropria te for the marketing of your propert y.Keller Williams agents st r ategically advertise in several publications. Our display advertising appears in local,regional and national / international publications, which target specific audiences for unique or estateproperties. Yo u r sales agent will select the publications appropriate for the marketing of your property.Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430Print material including a property brochure and postcards are a must. Since your home will likely be among others the buyer will preview, a professional brochure lets them take your home with them when they leave. Postcards are used to target market your home to potential buyer pools and to neighbors with knowledge of the area who can introduce your home to a potential buyer.With the use of Quick Response (QR) Codes, a buyer can scan the code on printed material and view digital marketing.PRINT MARKETING11
MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 2018Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430WEBSITESMULTIPLE LISTING SERVICEThe first introduction of your home to the market comes from the Multiple Listing Service. As members of MLS, active Realtors are always on the lookout for new and exciting listings. Their buyers receive regular updates using this service, alerting them to properties that match their criteria. KW WEBSITESNationwide and beyond, Keller Williams has a huge presence in real estate marketing. Potential buyers are free to use the company site to search for homes in their preferred location and price range.Individuals, whether agents or buyers, are directed to the KW Metropolitan website for properties listing in our marketing area. Here again, potential buyers are free to seach for homes that fit their criteria. With multiple photos posted to your listing, buyers are more likely to pause, preview and schedule a viewing of your home.MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 201812
Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430EXTEND YOUR REACHIn addition to MLS, Keller Williams websites and my personal website, most buyers are aware of Realtor.com, Zillow.com and Trulia. Your listing and the property photos are added to these websites. With these companies' marketing dollars, the websites are advertised nationally and internationally reaching a wide range of potential buyers.These days, buyers have become more and more tech savvy and it is through these websites, with individual alert options, that they are being aided in finding their next home.With the knowledge that I have made sure your home is among the properties this buying pool will access, you are extending your reach beyond the local market.MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 2018MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 2018MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 201813
MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 2018Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430TECH EXPOSUREThere is no question about the impact Social Media has had on Real Estate today. Exposure is key to selling your home and the more options we have the better. Being active on Facebook, Instagram and Twitter is an eective way to call on everyone I know and everyone they know to the fact that your home is on the market.MAKE THE MOST OF YOUR VIDEO Visit us at www.visionnj.com or call us at 973-845-2448 for more information. 10FALL 2018MY PERSONAL WEBSITEIncluded in my marketing is my personal website www.antoinettedepiano.com. All my marketing material, whether related to your listing or not, will include my website.Using my website allows viewers the opportunity to search for homes in their area and price range.14
Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430OPEN HOUSEA public open house is a great way to get buyers in the door, in a relaxed "no-pressure" setting. Done right, an open house can be worth all the eort. That's my job and here's how it's done.PLAN• We will schedule a date that allows you to leave the home before and during the open house. If you are home, it will inhibit potential buyers, making them want to leave quickly.• Scheduling multiple open houses on the same day tends to increase traic for everyone.PROMOTE• Using the signs & riders and websites we will announce the open house.• We contact our prospects and colleagues through an E-Mail Blast.• Social media is used to promote an open house.PREPARE• Make sure the house is in shape for showing. Everything picked up and tidy to ensure a great impression. Preparing a batch of cookies isn’t a bad idea. It makes the home smell inviting.• Remove any valuables from the home and pets if at all possible.• Brochures will be on hand for everyone to take.PROSPECT• Anyone who enters the open house will be asked to sign in. This information allows for follow-up.PURSUE• Follow up is important not only to encourage interest but to gain valuable feedback about your house.15
A Little DifferentExperience and professionalism means I am always prepared to think outside the box when needed. ° A floor plan ° Virtually staging ° Aerial photography ° Dusk photography ° Virtual ToursTOOLS AT MY DISPOSALWith a variety of tools at my disposal, I am prepared to address a wide range of homes - even those that are somewhat unique. As I look at you and your home individually, I'm not taking a cookie-cutter approach to marketing. This doesn't mean that every home requires something out of the ordinary. It means that if a unique approach is needed, I am prepared.◊ Perhaps your home has a slightly dierent layout. To help the buyer easily visualize their furnishings in your home, a floor plan is a great option. ◊ For a home that is vacant, buyers frequently have diiculty fairly judging the rooms. Virtual staging vacant rooms helps to let the buyer envision how their furnishings might fit in.◊ Homes set above the streetline or on large parcels can sometimes benefit from aerial photography.◊ For a home that has been on the market for a while, a dusk photo can freshing that home up with a new look that might attract attention.◊ In some cases, where the home is picture perfect from top to bottom, a tour attracts those tech saavy buyers. 16
Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430YOU HAVE AN OFFERey love your home and want to make an oer...Now What?1. Negotiations. I will work with the buyer's agent on your behalf to negotiate the best price and terms for the contract. Providing you will all the information you need and with may knowledge and experience, you will feel confident you can make the decision that is right for you.2. It is important you have an attorney who is familiar with the Real Estate process and can eectively manage your interests all the way to closing.3. You are not alone. It is my job to help ensure that the buyers have been vetted and properly positioned to close on your home. They will have provided proof of their ability to obtain the funds / mortagage and have made the initial payments to be held by your attorney in ESCROW.4. e Home Inspection. In most cases the buyer(s) will want to have a home inspection done. Since we have discussed this before you listed your home, you should be reasonably prepared for the process. I will attend the inspection and discuss any issues with the buyers' agent. Additional negotiations may be necessary at this point and, again, I will make sure you have all the information and options available to make the decision that is right for you. 5. Preparing to move. We will have already discussed your plans with regard to where you will be moving and your timing. As a professional, I have a full roster of contacts for helping you prepare for your next move.6. Closing. Before closing there are certain items such as smoke detectors, water tests (if necessary) and certificates of occupany that the state and/or your town may require. I stay well informed about what you will need to have completed before you can turn over the keys. 7. e day of closing. This should be a pleasant experience free of destractions and issues. Although something unforeseen can occur, it is my job to try to make the process go as smoothly as possible.17
Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430MY ZILLOW REVIEWS 18
Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-4430MY ZILLOW REVIEWS 19
As a skilled negotiator, I will always have your best interest in mind. Not only do you want to get the best price and terms as possible, but you want to be sure the buyers are qualified and fully able to close.Aer the home inspection, if all goes well we move on to the next step. If issues do arise, I will guide you through the process, ensuring you know all your options so you can make an informed decision.Even as we move to closing I remain with you at every step. As the keys to your home are turned over to the buyer, you are on to the next phase of your life. Along the way I build relationships with my clients that last beyond closing. NEGOTIATIONS INSPECTIONS CLOSINGI am with you every step of the way!Visit my website at www.antoinettedepiano.com, email adepianorealtor@gmail or call me at 973-903-443020